Bakers Journal

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Products without moral code face backlash


December 4, 2008
By FoodNavigator-USA.com

Dec. 4, 2008 – Companies risk repercussions if they fail to
address the ethical demands of consumers as awareness of the impact
corporations have on society and the environment is growing, according
to a new report.

Dec. 4, 2008 – Companies risk repercussions if they fail to
address the ethical demands of consumers as awareness of the impact
corporations have on society and the environment is growing, according
to a new report.


Consumers may not necessarily act on their convictions on a daily basis
by choosing brands that support a worthy cause or are marketed as
ethical, said a Nielsen Global Consumer Report called Corporate Ethics
and Fair Trading.

But companies "remain at risk of a consumer backlash if they fail to address consumer demand for products that adhere to their moral code." | FULL STORY

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