Probiotic chocolate line launches

August 30, 2010, Cleveland, OH – Ganeden Biotech Inc.
and Agostoni Chocolate have teamed up to offer the a store brand functional
snack combining probiotics with premium dark chocolate.

The
Chocolate Plus Private Label features price flexibility through a mix-and-match
approach to product sales. Retailers start with the Agostoni’s Italian dark chocolate, which ranges from 60 to 70 per cent
cocoa content, then opt to sell the chocolate with the GanedenBC30
probiotic alone or as a chocolate bar that includes GanedenBC30 probiotic and toasted flax seed, which adds Omega oils to the
product. 

“Consumers
are increasingly demanding both premium quality chocolate and the health
benefits inherent to probiotics,” said Andrew Lefkowitz, president and CEO of
Ganeden Biotech.  “Since this product is the best of both worlds,
retailers can position it as an affordable luxury.”

Dr.
Antonio Agostoni, head of the chocolate maker’s product development team, reported
that GanedenBC30 delivered “excellent results in survivability of the bacteria
– for health purposes – and it does not interfere with our final premium
flavor, making it an ideal functional chocolate solution."

The Chocolate Plus Private Label program is available in Canada. Retailers have the choice of two chocolate bar sizes: bite-sized 0.5 ounce mini-bar or a 1.1 ounce snack bar.