Popular Canadian bakery selling frozen desserts to U.S.
November 12, 2018
By Bakers Journal
Chudleigh’s, the beloved family-owned Canadian bakery that started on a family’s Ontario-based apple orchard, announced the launch of their single-serve pies and cakes in the U.S., at H.E.B. stores throughout Texas.
Just in time for American Thanksgiving, the line of treats for Texas includes three of the Chudleigh’s fan-favorite desserts. Each package of Chudleigh’s treats contains two individually wrapped servings that can be heated in the microwave in one minute and enjoyed whenever the mood strikes. The company had announced their launch of frozen baked goods for Canadian grocery stores in August.
The three varieties, available at H.E.B. stores throughout Texas include: Crumble Crunch Apple Blossoms®, made with Northern Spy Apples wrapped in their family recipe pastry made with real butter and freshly milled flour and topped with a custom brown sugar oat topping; Molten Chocolate Lava Cakes, made with melted fair trade chocolate and a chocolate ganache center made of 35 per cent cream; and Pineapple Upside Down Cakes, scratch made buttermilk cakes with a brown sugar sauce topping and a classic, refreshing pineapple ring.
“The freshest pie is a frozen pie, because it’s always there when you need it,” said Scott Chudleigh, son of Chudleigh’s founders Tom and Carol Chudleigh, in a press release. “We are unapologetically nostalgic for a time when people kept some form of pastry in the freezer for when the neighbors drop by, or the kids aced their exams. We want people to be a microwave away from creating a moment of bliss at all times, and we want that moment to be made of the same simple ingredients our grandmothers used.”
Choosing Texas as their U.S. launchpad is no accident. The Chudleigh family feel a kinship with the state’s reputation for hospitality and they’re resting their strategy on it. In partnership with H.E.B., Chudleigh’s desserts have been distributed to hundreds of stores throughout Texas. H.E.B. will offer in-store coupons in December in select locations.
Chudleigh’s 110,000 square foot bakery in Milton, Ontario – just down the road from the original family apple orchard – employs 200 full time bakers. This begins with quality ingredients like freshly picked apples from surrounding orchards, peeled the day they are baked; fresh flour from the Chudleigh’s custom blend of grains milled within days of baking; high quality, fair trade chocolate; and of course, real sugar, butter, and eggs. Chudleigh’s treats are baked from scratch and flash frozen fresh from the oven without preservatives to create a modern, microwavable moment of happiness.
“We admire H.E.B. as a brand that supports the community, and we’re excited to be welcomed into the family and onto the shelves of the freezer aisle. We can’t wait for the people of Texas to taste our delicious treats, and to keep them on the ready for a bliss break,” said Dean Chudleigh, son of Chudleigh’s founders Tom and Carol Chudleigh.
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