Bakers Journal

Podcast: Promoting your bakery through organic media

November 21, 2022
By Bakers Journal

Promoting your bakery or baking business through organic media is a vital part of keeping existing customers and attracting new ones.

Bakers Journal editor Colleen Cross speaks with Registered Dietitian Jane Dummer to discuss ways your bakery can get the word out about its products and business.

Jane is known as the Pod to Plate Food Consultant. She collaborates and partners with the food and nutrition industry across North America. She can be reached through or on LinkedIn.


In this podcast you will learn:

  • What’s the difference between paid advertising and organic media coverage?
  • What does “organic media coverage” mean and why is it important to your bakery?
  • What is the most common misstep you see businesses make when responding to media requests or trying to get noticed?
  • What are some strategies your bakery can use to get your name out there effectively?

If you have 20 minutes, Bakers Journal has the expert.



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