Bakers Journal

Packaging: Helping your product stand out

December 22, 2021
By Carol Zweep, Food in Canada

While the market is currently heating up for Keto-friendly treats, accommodating wider ranges of dietary restrictions can widen your client base. Photo: Naomi Szeben.

Packaging is the first impression of your product to a prospective buyer. It can make or break the sale and greatly impact consumers’ impressions of your product and brand. By strategically designing packaging to appeal to your target audience, you can entice consumers to take a closer look at what your product has to offer and, ideally, drive them to purchase. Food in Canada reports. | READ MORE

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