Ontario funds promotion of locally grown food

Kingsville, Ont. – The Ontario government is investing $1 million annually to promote locally grown food and support the economic growth and success of the province’s agri-food sector. Up to $100,000 is available for marketing projects that encourages Ontarians to buy fresh, locally grown and made agri-food products.

“Ontario farmers and food processors grow and make healthy fruits, vegetables, flowers, meat, honey, eggs, dairy, maple syrup, and other processed foods throughout the year,” said Lisa Thompson, Minister of Agriculture, Food and Rural Affairs. ” This funding will help boost awareness of all the good things that are grown and made in Ontario, making it easier for consumers to recognize and buy local not only helps our farmers, food processors, families and communities, but it also helps to keep Ontario’s food supply chain strong.”

Foodland Ontario continues to partner with agri-food organizations in targeted, cost-share funding through the Grassroots Growth Initiative and has provided project funding directly to provincial agri-food producer organizations to develop and expand their local marketing opportunities.

Examples of projects that could be eligible for funding include:

• Branded display bins that make it easier for consumers to identify local grown fruit at grocery stores.
• A local print or digital marketing campaigns to boost awareness in target markets.
• A consumer awareness campaign and launch of a new table grape variety to Ontario consumers.

“Ontario’s fruit and vegetable sector appreciates this new annual investment into local agri-food marketing,” says Bill George, Chair of the Ontario Fruit and Vegetable Growers’ Association. “The pandemic has demonstrated the importance of strengthening the production of Ontario grown fruits and vegetables, which will be reinforced with a strong market for locally grown product.”