Novastell offers organic lecithin

Novastell, a subsidiary of the Avril Group, offers lecithin producer and complete traceability of sunflower, rapeseed, and soy lecithin to provide customers with solutions for their process. This extends to organic ingredient solutions too.

While millennials are credited for driving growth in this sector, the perception that organic products are better-for-you still resonates with consumers. Organic market development depends on strong and enforceable standards that underpin organic certification.

Novastell noted that sales of food and beverage organic products in the US has reached $52.5 billion in 2018, up 6.3 per cent from the previous year, according to the 2019 Organic Industry Survey by US-based organic watchdog, OTA. Organic food sales increased 5.9 per cent to $47.9 billion, outpacing total food sales at 2.3 per cent.

The food service sector was one of the hardest-hit sectors of the economy during the global lockdown. As such, there was a marked increase in food purchases for home use. Economically, this afforded shoppers the opportunity to indulge in higher quality and premium item lines – including best sellers such as chilled convenience food and milk alternatives.

Protecting the organic brand

A massive challenge facing manufacturers of organic ingredients and products is managing global supply chains, especially when raw ingredients are sourced overseas. Maintaining the integrity of a product’s origin is closely linked to transparency and chain of custody. This is a critical step in the supply chain and impacts brands’ credibility and reputation. In this sense, traceability is a key issue to ensure the correct provenance of ingredients and final products.

Novastell’s next level organic ingredients  

Novastell offers organic lecithin (from soybean and sunflower, both in fluid and powder forms) as a functional food additive for organic food producers.

In these changing, challenging, and unpredictable times, the ability to create and support a resilient and sustainable food system is possible. Contact the Novastell team for all your product formulation requirements.