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Nielsen-Massey Vanillas announces smaller containers

The company's research indicated retail consumers, especially first-time purchasers, are seeking the option of smaller bottle sizes.


January 21, 2020
By Bakers Journal


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Nielsen-Massey Vanillas, manufacturer of premium, pure vanilla extracts, announced plans to introduce new 2-ounce bottles of its popular Madagascar Bourbon Pure Vanilla Bean Paste and Pure Vanilla Bean Paste.

Crafted from the brand’s pure, premium vanilla extracts and infused with real vanilla bean specks, the pastes are also available in 4-ounce, 32-ounce and gallon sizes. The 2-ounce offering reflects shifting consumer preference for smaller, more convenient products and packaging for trial.

“Our research has shown that retail consumers, especially first-time purchasers, are seeking the option of smaller bottle sizes,” said Bill Bond, vice president of global sales in a press release. “Our Madagascar Bourbon Pure Vanilla Bean Paste and Pure Vanilla Bean Paste are widely popular, versatile products with a very strong following from consumers and chefs alike. We are pleased to satisfy this preference, as well as meet growing demand for the flavour benefits of pure vanilla, with these smaller-size bottles.”

Nielsen-Massey Madagascar Bourbon and Pure Vanilla Bean Pastes enable home chefs and bakers to create a gourmet look, feel and flavour in their culinary creations and baked goods, without having to  scrape vanilla beans by hand. The pastes have a thick consistency – similar to molasses or honey – which lends a sweet, creamy vanilla flavour to any application. One tablespoon of pure vanilla bean paste is equivalent to one tablespoon of pure vanilla extract, pure vanilla powder and one whole vanilla bean.

“Our company strives to continuously create innovative products that exceed customer expectations, and we pride ourselves in being at the industry’s forefront,” said Bond. “In the past few years, we have carefully  followed changing consumer trends, always seeking to introduce products that address them.”

Last year, Nielsen-Massey launched single-origin pure vanilla extracts from Uganda and Indonesia in response to growing consumer interest in global flavours. These products added to the company’s existing portfolio of single-origin vanilla products sourced from Madagascar, Mexico and Tahiti, making Nielsen-Massey the first and only brand to offer five single-origin pure vanilla extracts.

The brand’s 2-ounce Madagascar Bourbon and Pure Vanilla Bean Pastes have a suggested retail price of $19.96 and $17.90, respectively, and will be available to wholesale customers beginning in March 2020.