Nielsen-Massey Vanillas announces new sales VP

Nielsen-Massey Vanillas, the provider of high-quality fine vanilla extracts and flavour products, announced that Bill Bond, a veteran food industry sales executive, is joining their company as vice president of Global Sales.

Bond comes to Nielsen-Massey from Eagle Family Foods Group, a $350 million branded, private label, canned milk and snacks company, where he served as Vice President of Sales Retail and Channels. Prior to that, he was Director of National Sales and Milk Business Development for The J.M. Smucker Company.

“We’re excited to have someone with Bill’s deep food industry expertise join our leadership team to head up sales,” said Kirk Trofholz, CEO in a press release. “Bill’s extensive career experience in branded food sales initiatives, including targeted channel programs, product innovation and in-store retail expansion, make him the ideal person to lead the sales function at Nielsen-Massey as we pursue our strategy for growth.”

“I’m excited to join the Nielsen-Massey team and to leverage this world-class brand to drive sales across all key channels,” said Bond. “I look forward to working closely with current and new customers to demonstrate how Nielsen-Massey’s pure, natural vanilla extracts and flavour products can differentiate their brand and grow their business.”