SIAL show celebrates strong growth

May 17, 2017, TORONTO – The 14th edition of the international food and beverage tradeshow (SIAL Canada) and its equipment and technology section (SET Canada), held May 2-4 at Toronto’s Enercare Centre, saw a 32 per cent jump in the number of registered visitors compared to the previous show in 2015.

The event drew 1,005 exhibitors and brands from 50 countries, and overall attendance was 16,578 food industry professionals representing more than 60 nations.

SIAL Canada executive director Xavier Poncin said the rise in attendance represents “tremendous, unparalleled success which can only be summed up using three keywords: innovation, multiculturalism, and local know-how.”

SIAL Canada also featured the 10th annual SIAL Innovation contest, which prompted a record 92 entries. A Canadian company, Taj Food, won the prestigious competition with its Saffron Sugar Cube product, developed in collaboration with Minamic Inc., a Sri Linkan firm.

The SIAL Innovation 2017 Grand Prize went to the Saffron Sugar Cube because of its interesting mix of flavours and the fact that it is 100 per cent natural and sold in highly convenient re-sealable packaging.

By winning the SIAL Innovation 2017 Grand Prize, Taj Food and Minami Inc. will receive a comprehensive marketing package valued at $120,000.