New vice president of marketing for IDDBA

The International Dairy Deli Bakery Association has announced that Whitney Atkins is the new vice president of marketing.

Atkins will lead the marketing team responsible for telling the story of the association and driving member engagement. She will join the association on November 27, 2018.

“I look forward to joining the IDDBA team, serving our industry and providing resources to our membership that enable them to serve their customers and successfully grow,” said Atkins in a press release.

Atkins comes to IDDBA with more than 20 years’ experience in marketing communications. Her most recent role was communications manager for the City of San Antonio Parks and Recreation Department. Here she played a key role in all their communications including approaches and strategies, as well as oversaw all content creation for various platforms.

The majority of Atkin’s career has been with Kroger Delta Marketing in Memphis, where her positions ranged from merchandising, assistant advertising and marketing manager, loyalty analyst, and most recently customer communications and marketing specialist. At Kroger Delta Marketing, she played a key role as a liaison among many teams to develop and communicate selling initiatives and programs for more than 100 retail grocery, pharmacy, and fuel locations.