IDDBA changes popular program's name

Bakers Journal
April 17, 2019
Written by Bakers Journal
IDDBA changes popular program's name
Logo courtesy of IDDBA
The International Dairy Deli Bakery Association (IDDBA) has announced that Show & Sell—its popular and industry-recognized interactive experience held during its annual Show—has been renamed.

Now called, “What’s in Store Live,” it is a change that reflects the association’s efforts to integrate more research and trends data from its annual What’s in Store publication into the concepts and merchandising ideas featured in the annual, on-site educational experience.

“For 30 years, the Show & Sell centre has been a must-see destination on the trade show floor, providing attendees with merchandising ideas and education to share with their associates and colleagues to create excitement at their stores and build sales,” said Angela Bozo, IDDBA Education Director in a press release. “And for 33 years, IDDBA has produced What’s in Store, the quintessential research publication for the retail dairy, deli, bakery, cheese, and foodservice sectors. It’s the perfect opportunity to illustrate and showcase the food trends of today and tomorrow in the form of interactive and engaging merchandising concepts that can be implemented at store-level.” 

What’s in Store Live is an interactive marketplace showcasing innovative and aspirational merchandising. It’s redesigned annually by a cross section of industry volunteers that ideate concepts highlighting sponsored products to create representative bakery, cake, cheese and prepared foods cases. 

IDDBA’s goal is to inspire its attendees by keeping the food front and center while making their What’s in Store trend reporting real and relevant to build basket size as well as elevate customer experience. Additionally, attendees can listen to a variety of topics from industry-recognized speakers in the What’s in Store Live Workshop, situated within the marketplace.

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