Cutting-edge courses offered at IBIE2019

The International Baking Industry Exposition (IBIE), commonly known as the Baking Expo™, set for September 7-11, 2019, announces its largest education program to date and the broadest offering in the industry, with more than 100 sessions.

Designed to deliver a fresh, forward-thinking perspective on retail business, marketing, and creativity, IBIEducate offers every role and every segment opportunities to learn. Targeted sessions are designed to allow attendees to gain valuable ideas and techniques to perfect their craft, further their passion, and increase sales.

Additionally, IBIE announces a newly implemented day of learning—Saturday, September 7. Tailored sessions will provide artisan, cake and retail bakers the curated tools they need to enhance and grow their businesses. The day will offer hands-on workshops taught by Julien Otto from the French Pastry School and cake decorator certification classes taught by Mike Terry and Bronwen Weber, who has appeared on The Food Network. Other courses include talent management classes with a concentration on acquiring, developing, and retaining staff.

“As the industry’s most important gathering, IBIE’s goal is to provide education that truly benefits attendees and gives them the tools they need to drive their businesses forward,” said Andrea Henderson, chair of the IBIE Education Task Force. “Education remains one of the primary reasons to attend a trade event. IBIEducate gives attendees more than 100 tailored sessions to participate in during the show—the largest education program IBIE has ever offered, and with a new full day dedicated to learning prior to show opening, IBIE is building on an industry leading offering.”

To ensure attendees receive a fresh perspective and gain best practices and insights, classes have been broken into specialized tracks to deliver the latest techniques and cutting-edge trends that inspire creativity and increase sales. IBIE’s  program covers topics across the entire business and baking spectrum including business management and marketing, hands-on cake and pastry decorating, artisan and specialty foods, and much more. Forward-looking topics include:

• Baking with cannabis
• Branding and social media
• Fresh floral designs for cakes
• It takes more than bread to win in the bakery business
• Oil solutions that meets functionality needs and consumer demand
• The science of artisan bread making
• Airbrush techniques classes

To see the full IBIEducate program and to register, visit IBIE2019.com.