In doing so, they will advance G7 government-led efforts to strengthen equality of opportunity, tackle regional disadvantages and fight gender discrimination.
B4IG members have a global footprint, cover a broad range of sectors, employ more than 3.5 million people around the world and have combined annual revenues of over 1 trillion USD. The B4IG coalition is the first business-led initiative of its kind, thanks to its 360° approach to tackling inequality, international dimension, and multi-stakeholder approach focused on building synergies between companies, governments and philanthropic organizations. The coalition's strategy rests on three pillars:
- A Business Pledge Against Inequalities to advance human rights, workplace inclusion & diversity and value chain inclusiveness;
- An incubator to design or expand new inclusive business models, piloting social innovation and private-public collaboration at the micro-economic level; and
- An inclusive growth financing forum to promote innovative financing mechanisms between business, governments and philanthropic actors.
B4IG has been presented to President Emmanuel Macron at the Elysée Palace on Friday, August 23, ahead of the G7 Leaders' Summit in Biarritz.
Robert Coallier, CEO of Agropur said: "We are very pleased to be part of the B4IG coalition and contribute, with our unique business model based on cooperative values, to the necessary shift towards more inclusive growth. We believe we can generate positive social impacts by helping to build a stronger, more inclusive workplace and rural communities. These are important steps towards a more sustainable future, a vision that is embraced by our members and in line with our promise: "Better Dairy, Better World."
Agropur has brought Olo Foundation's 1,000 First Days of Life in the B4IG incubator. This project supports families in need to ensure babies are born healthy and to promote the development of sound eating habits in early childhood. Working hand in hand with social service providers, Agropur and Olo's partnership allows pregnant mothers to take every day, one egg, one litre of milk, one glass of orange juice and a prenatal supplement of vitamins and minerals. By providing protein, calcium and vitamins C and D, the initiative helps reduce by 1,6 times the risk of babies having a low birth weight. The nutritional intervention has the potential to reduce inequalities by improving the health of children living in economically precarious situations. To date 250,000 families have benefited from this intervention that has been active for over 20 years.