Anuga 2017 ends on record numbers

Bakers Journal
October 17, 2017
Written by Bakers Journal
Cologne, Germany — The 34th Anuga trade fair saw more than 7,400 companies from 107 countries present products from all over the world.

Over the course of five days, around 165,000 trade visitors from 198 countries took advantage of this unique offer for sourcing, information and ordering.

"Anuga is the world's biggest and most important business platform for the international food industry," said Gerald Böse, president and chief executive officer of Koelnmesse, in a press statement. "The trade fair brings the global supply and demand together very precisely. With its clear concept and focus on relevant themes, it is a reliable marketplace for the global food world for customers from Germany and abroad."

The trade fair was opened by the NRW Minister, Christina Schule Föcking. The Indian Minister for the Food Processing Industries, I.E. Smt. Harsimrat Kaur Badal, was the honourary guest at the opening. India was the partner country of Anuga 2017.

"Once again we have experienced a record-setting Anuga," said Friedhelm Dornseifer, president of the German Association of the German Retail Grocery Trade (BVLH), in a press statement. "The high interest from the international food industry proves that the trade fair is a must-attend event in the diaries of the food manufacturers and buyers. Anyone, who wants to get a picture of how the world will eat and drink today and in the future, has come to the right place at Anuga every time. Besides the presentation of innovative products, the latest trends in trading with food were also the key focus of the trade fair. And these are digital. The customers will become more and more increasingly omnishoppers. They expect a networked buying experience, where the bricks-and-mortar trade, online media and the usage of mobile device all merge into one. But the digitalization is not going to lead to the end of the supermarket. The consumers will continue to visit the shops to buy foodstuffs using all of their senses. Each technological advance that supports the retail trade in providing its customers with the corresponding offers is very welcome."

The next Anuga will take place from Oct. 5-9, 2019.

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