AMF names new regional account manager

AMF Bakery Systems (AMF) announced that Ralf Hartfiel has joined the company as regional account manager for Western U.S. and Canada.

With over 20 years of sales and consultancy experience in the baking industry, Hartfiel aims to develop new business opportunities for AMF in sheeting, depositing, and laminating applications for artisan bread and rolls, pizza and flatbreads, cakes, pies, pastries, and beyond.

“I’m proud to join a company that is driving bakery innovation and continuing to support the needs of the evolving market trends,” stated Hartfiel in a press release.

Trained as a master baker in Germany, Hartfiel joins the AMF Bakery Systems with demonstrated success driving sales teams and implementing high profile projects throughout the United States and various global markets. In his new role, Hartfiel will bring his deep knowledge of the automated food processing industry to develop new opportunities for the company, as well as support the collective technologies within the Markel Food Group.

“Ralf’s experience in the industry is a great addition to the expansive skillset of our North American team. As we focus on developing wider product portfolios around artisan products for our customers, his expertise as a master baker will help drive the success of our sheeting and laminating applications,” said Blake Millard, director of sales for U.S. & Canada.