Bakers Journal

New sales experts for ChocXO

March 16, 2021
By Bakers Journal

ChocXO, the Canadian, 100 per cent organic, low sugar and keto-friendly chocolate company announced new experienced sales veterans will join the team.

Corey Bowen will be joining as Sales Director, Eastern CanadaScott Sulz as Sales Director, Western Canada, and April Trojanowski as Sales Director, Northeast. The three new hires will be responsible for the strategic expansion of the brand’s presence in retailers in Canada and the United States.

Bowen will be overseeing all Eastern Canadian markets, for ChocXO having previously served as the National Business Development Manager at Danone, where he was responsible for Walmart National total business in the plant-based dairy and creamers category.

With over 20 years of experience in natural food and grocery distribution, Sulz will serve as Director of Sales, Canada West at ChocXO. With expertise in every level of the sales chain, from store to distribution, Sulz most recently served as a sales manager at Left Coast Naturals, where he was responsible for creating go-to-market strategies for new brands. He has most recently launched seven on-trend brands to bring trend-focus to Left Coast Naturals’ portfolio.

As Sales Director, Northeast, Trojanowski has over 24 years of sales experience. Trojanowski has managed numerous multi-million dollar brands including American Licorice, T H Foods and Vita Foods, and with her commitment to sales excellence and increased growth for each brand year over year. Trojanowski has been recognized as a “Women of Influence in the Food Industry” by the Griffin Report, and will use her results-driven approach to increase ChocXOs retail presence throughout the Northeast United States.

“As we strategically grow throughout the US and Canada, we’re thrilled to welcome these new, experienced members to the ChocXO sales team”, said Richard Foley, CEO of ChocXO in a statement. “With their individual expertise in their respective markets, we have no doubt Corey, Scott and April will be instrumental in helping us reach new target markets and help bring ChocXO’s naturally low-sugar, dark chocolate to more households.”

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