Salt of The Earth creates a plant-based MSG alternative

Bakers Journal
November 20, 2018
Written by Bakers Journal
Salt of the Earth, Ltd., announced exclusive distribution agreements for Australia, Poland, South Africa, and Thailand of its clean-label  flavour enhancement and sodium reduction ingredient.

Mediterranean Umami is a blend of ingredients based on natural plant extracts combined with sea-salt. It was granted an IFT17 Innovation Award and provides multiple functions as a savoury flavour enhancer, a salt-reduction agent, and a sugar reduction ingredient.

The company is expanding offerings of the plant-based ingredient by partnering with leading food ingredient distributors around the world.

These global deals have served to underline the broad functionality of this ingredient and have elicited the company to identify several key factors for marketing Mediterranean Umami in those four new countries.

“We are pleased to announce these new commercial partnerships around the world, expanding the reach of Mediterranean Umami,” says David Hart, Business Unit Director for Salt of the Earth, in a press release. “Each of these companies is a leader in its respective market, with extensive experience bringing value-added ingredients to the food industry. We look forward to working closely with them and their customers to help create tastier and healthier foods using Mediterranean Umami.”

In addition to existing agreements for the four new countries as well as North America, the UK, and Benelux, Salt of the Earth continues to seek additional distribution partners that would like to introduce Mediterranean Umami to their local markets.

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