Rubicon Bakers now offers vegan options

Rubicon Bakers’ motto “bake a better world” now refers to their vegan line of cakes and cupcakes.

The social-mission bakery made a practice to hire and train those with “significant barriers to employment” and to source all natural and clean ingredients. By adding plant-based options to their product line, the company hopes to attract a growing vegan customer base.

“One of our core values as a company is ‘delight’ and we are proud to share that with millions of people who choose to eat a plant-based diet, in addition to those that don’t,” said Andrew Stoloff, Rubicon Bakers president in a press release. “Our new vegan product line features natural chocolate and vanilla flavours, and is decadent, rich and ready to be enjoyed by all types of eaters.”

Nearly 200 bakers at Rubicon Bakers work hands-on, baking cakes and cupcakes from scratch, for retail sale at more than 2,500 stores across the United States. The company believes plant-based foods are booming and are moving beyond the dairy-alternative case to other parts of the grocery store. 

According to a Nielsen study conducted for the Plant Based Foods Association and the Good Food Institute, sales of plant-based food in the US went up by 8.1 per cent in 2017, topping US$3.1 billion. Now, in-store bakeries can also offer vegan products with the launch of Rubicon Bakers’ newest cake and cupcake SKUs.

The new 4-inch Vegan Vanilla Cake with vanilla filling and frosting, and 4-inch Vegan Chocolate Blackout Cake with chocolate filling and frosting were created after more than a year in research and development.