Organic Desserts-in-a-Cup aim for taste of home

Bakers Journal
March 12, 2018
Written by Bakers Journal
Organic baking brand Miss Jones Baking Co. has launched three Desserts-in-a-Cup aimed at the convenience market.

Sold in individual portions, Desserts-in-a-Cup are sold in microwavable cups that take 30-40 seconds to bake and contain 150-250 calories each, making it a guilt-free indulgence, the company said in press release.

The desserts are available in three cake varieties: Cake-in-a-Cup featuring Vanilla, Warm Double Chocolate, Confetti Pop and Chocolate Chip. Cookie-in-a-Cup is available in Gooey Chocolate Chip. Brownie-in-a-Cup is available in Fudgy Brownie.

The Cake-in-a-Cup varieties range from 150 to 170 calories, and contain no hydrogenated oils, trans fats, artificial colours or flavours. All but the Confetti Pop flavour are certified organic. They are sold in net weight 416 portions.

Cookie-in-a-Cup is certified organic, has 190 calories, and contains no hydrogenated oils, trans fats, artificial colours or flavours. Brownie-in-a-Cup is certified organic, has 250 calories, and contains no hydrogenated oils, trans fats, artificial colours or flavours. They are sold in net weight 386 portions.

Founder and chief executive officer Sarah Jones said she was inspired to create Desserts-in-a-Cup after continually searching for that right-sized sweet treat that would satisfy her picky sweet tooth without the chance of overindulgence or disappointment. They are being marketed as “free of regret, GMOs, artificial flavorings and dyes.”

“It’s important to us, personally, to feel good about what we're eating and feeding to our families and friends. We want to bring that homemade, from-scratch taste of Miss Jones to our consumers in an even more convenient way with microwavable Desserts-in-a-Cup,” Jones said.

Miss Jones is encouraging customers to customize the individual desserts with add-ins such as trail mix and fruit, and enjoy them “for a little 'me-time,' or to have on hand at the office or on-the-go when a craving hits.”

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