Bakers Journal

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New free-from bakery prototype debuts in U.S.


June 24, 2014
By Bakers Journal

June 24, 2014, Berkeley, CA – Emerging franchise Cinnaholic recently appeared on ABC's Shark Tank styling itself as the first build-your-own
cinnamon roll bakery focused on the vegan, lactose-free, egg-free and cholesterol-free markets.


"We feel like the enhanced store experience will allow us to deliver the unique atmosphere of our Berkeley storefront to prospective owners," explained Florian Radke,
co-founder of the franchise, in a media statement. "This new prototype and design mirrors the
look and feel of our original storefront and is the culmination of
tremendous research and creative execution by our franchise development
team. We look forward to taking this step toward meeting consumer
demand around the country."

The
new prototype, which was created to serve retail spaces of 700 to 1,200
square feet, will feature Cinnaholic's recognizable
branding and design. With a low point of entry, specifically an
investment of $100,000 to $250,000, the
franchise is intended for multi-unit operators or entrepreneurs interested
in single-units. Its lineup of
100 per cent vegan, lactose-free, egg-free and cholesterol-free cinnamon
rolls, featuring more than 30 icings and toppings, is aimed at those with special dietary needs.

Since
appearing on the ABC reality show Shark Tank, the company has been
inundated with franchise sales leads and is in conversations with
individuals interested in joining the brand from the ground floor of its
expansion. With plans to grow to 100 units around the country over the
next five years, Cinnaholic joins other specialty restaurants in the
mass lifestyle shift toward healthier menu options.

"What
makes this franchise opportunity unique is that entrepreneurs have the
opportunity to be on the forefront of a shift in the way the restaurant
industry accommodates people with dietary needs and restrictions," said Spencer Reid,
vice-president of Atlanta Franchise Group, Cinnaholic's franchise
development company. "Long gone are the days of pre-packaged desserts
loaded down with preservatives and unhealthy additives. Investors like
being behind a concept that has legs, and with the new prototype and
full-service corporate support team, we are prepared to assist
franchisees looking to develop their own Cinnaholic."