Bakers Journal

Products
Natural mouthfeel key in reduced-calorie products


February 28, 2012
By Bakers Journal

Feb. 28, 2012, Dübendorf, Switzerland – With the growing consumer
concern with caloric intake, Givaudan is addressing the mouthfeel
challenges that food manufacturers of sweet and dairy products face in
low-calorie products with its TasteSolutions™ Mouthfeel programme. The
programme, along with its unique sensory language, SenseIt™ Mouthfeel,
provides the premium flavour perception consumers desire by
incorporating new and effective natural mouthfeel ingredients.

Feb. 28, 2012, Dübendorf, Switzerland – With the growing consumer concern with caloric intake, Givaudan is addressing the mouthfeel challenges that food manufacturers of sweet and dairy products face in low-calorie products with its TasteSolutions™ Mouthfeel programme. The programme, along with its unique sensory language, SenseIt™ Mouthfeel, provides the premium flavour perception consumers desire by incorporating new and effective natural mouthfeel ingredients.

Givaudan is addressing the mouthfeel challenges that food manufacturers of sweet and dairy products face in low-calorie products with its TasteSolutions™ Mouthfeel program. The signature program includes a unique sensory language, Sense It™ Mouthfeel, and advanced technologies to optimize the taste profile of reduced-calorie sweet and dairy products and provide the premium flavour perception consumers desire. Mouthfeel, aroma and taste provide the full experience of a food product in the mouth and impact how the product is perceived. While introducing new and effective natural mouthfeel ingredients through the program, Givaudan has also developed a specific sensory language for mouthfeel.

Sense It™ Mouthfeel is a unique tool that breaks cultural and language
barriers when describing flavours, forming an imperative link between
consumer desire, product quality, and flavourists’ creations. Mouthfeel
perception varies drastically when calories and fat is reduced
in products. The Sense It™ language ensures comprehensive description
and identification of mouthfeel-related issues, leading to our ability
to solve the challenges and validate performance of the solution. Sense
It™ Mouthfeel enables Givaudan to include all dimensions of the sensory
experience in its flavour solutions.

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For more information, visit www.givaudan.com.