Bakers Journal

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Natural, clean-label trend driving new products


June 17, 2010
By ConfectioneryNews.com


June 17, 2010 – While shoppers’ enthusiasm for low-fat, low-sugar or low-calorie claims
(‘minus’ claims) or added functional ingredients claims (‘plus’ claims)
has waned, their interest in natural claims has continued to grow,
according to research firm Mintel. | READ MORE