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McCormick’s new report highlights 3 key food trends

Hunt Valley, Md. – McCormick is highlighting three key food trends: food stories such as the power of women in food, subtle and unexpected flavour combinations featuring sweetness, and time as a precious ingredient.

The company’s latest Flavor Forecast highlights these themes:

• Food Stories recognizes both a flavour and the story behind it. From professional chefs and restaurant operators to the grandmothers passing down recipes to keep generational techniques alive, this year’s food story celebrates the power of women in food and flavour in a contemporary way.
• Plus Sweet looks at how sweetness finds new dimensions through subtle and unexpected flavour combinations. Consumers are moving away from overly sweet tastes and incorporating a symphony of other flavours to achieve surprisingly balanced results. As an example, it provides a recipe for the Unexpected Ice Cream Sandwich featuring hickory black pepper ice cream and rosemary cracked pepper scones.
• Time as a Luxury Ingredient highlights time as an irreplicable and precious ingredient, after periods of isolation and reflection have put the value of time into perspective. Many people are rethinking the ways they use time in food, whether investing it to build flavour or finding smart shortcuts to spend quality time outside the kitchen.

McCormick will bring the trend report to life through a pop-up hospitality experience in May. In partnership with Omni Berkshire Place, the historic hotel in New York City, McCormick will transform the 1,000-square-foot Rodgers & Hammerstein Suite into a creative and multisensory destination with interactive interior design and amenities.