Bakers Journal

Loblaw freezes prices on no-name products

October 19, 2022
By Bakers Journal

Brampton, Ont. – Loblaw announced a price freeze on more than 1,500 No Name brand items, in an effort provide grocery-bill predictability to Canadians facing the highest food inflation in decades.

No Name is sold in more than 2,400 stores, including Loblaws, Zehrs, Real Canadian Superstore, no frills, T&T, Atlantic Superstore, Maxi and Shoppers Drug Mart. The brand has a wide assortment of essentials including apples, potatoes, butter, eggs, cheese, rice, pasta, toilet paper and paper towels.

Effective Oct. 17 and until the end of January 2023, no name product prices will be frozen. Food prices have risen rapidly over the past year, with increased suppliers’ costs due to fuel, labour, weather and global conflict, which are passed to retailers, and reflected on grocery shelves, the company said in a news release.

In an email to millions of PC Optimum members, Galen Weston, Loblaw president and chairman, said, “Anyone who regularly visits the grocery store knows that over the past year the cost of food has increased rapidly. Maddeningly, much of this is out of our control.


“That’s why, to help Canadians hit the brakes on food inflation, we are focusing on what is in our control. Starting today, we’re freezing prices of all no name products — more than 1,500 grocery essentials, sold in stores across the country – until Jan. 31, 2023.”

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