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Lightweight Containers rebrands as OneCircle


November 11, 2019
By Bakers Journal
Anita Veenendaal, CEO of OneCircle

Lightweight Containers, the producer of circular plastic kegs, KeyKeg and UniKeg, has changed its name to OneCircle.

The move underpins the company’s commitment to building a global community with the circular economy at the heart of its ambition. The aim is that the high-quality raw materials used in its kegs are recycled and reused with the goal of creating 100 per cent circular kegs. The kegs provide premium protection for liquids such as liquid yeast, dairy or syrup, ensuring they reach the consumer as fresh as the day they were produced.

Both KeyKeg and UniKeg are fully recyclable and can be used in a circular way as raw material for new kegs.  Currently, 30 per cent of a KeyKeg and UniKeg is made from recycled material thanks to the collection and recycling projects established by OneCircle which operate alongside existing waste streams.  There are now successful schemes in the Netherlands, United Kingdom, Spain, Ireland, Switzerland, France and Belgium, with more planned around the world.

The kegs provide other sustainability benefits including reduced CO2 emissions and water use, and there’s no need for harsh cleaning chemicals.  OneCircle has also joined the Plastic Alliance and signed its declaration that its products meet the environmental criteria of the European Union so no additional tax needs to be levied on them.

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Anita Veenendaal, Chief Executive Officer of OneCircle stated in a press release, “OneCircle’s mission is to leave the world a better place and we will do this by working closely with our customers and the supply chain to ensure our shared interests and needs contribute to the circular economy.”