Business and Operations
Lesaffre’s new website features product filtering tool
October 5, 2022 By Bakers Journal
Lesaffre has launched a new it easier for customers to navigate its yeast and related products.
Lesaffrebaking.com includes information about baking with Lesaffre, its commitments and activities. Website users can filter Lesaffre’s ingredients by commitment category.
In addition to yeast, the company supplies clean label dough improvers, enzymes, bases, fortification, sourdoughs, toppings, malts and more. The new website features a robust product filtering tool that allows users to sort products by type, solution, application, process and brand.
“We have been working to develop a complete portfolio of baking ingredients,” said Bill Hanes, vice-president of marketing and strategy. “Now, with the launch of the new website, we’re making it easier for our customers to find the right solutions for their specific applications.”
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