Bakers Journal

Lallemand’s Lal^Ferm rebrands Eagle

April 8, 2019
By Bakers Journal

Image courtesy of Lallemand

Lallemand Baking introduces a new brand for fresh bakers yeast in North America.

Lal^Ferm will now be the new face for the legendary Eagle brand: New name, but the same quality of bakers yeast. This brand will offer Bakers tailored yeast solutions for their applications (lean dough, sweet dough, rich dough, frozen dough, flexible proofing and enriched with Vitamin D, etc.).

During the month of April, Lallemand’s bakers yeast plants across Canada and the US will implement the brand change. The yeast products impacted are all 2 and 5 lbs blocks and 50 lbs bags:

  • Eagle 5 lbs block yeast red box packaging will be replaced by Lal^Ferm No1 5lbs red packaging.
  • Eagle 2 lbs block yeast green box packaging will be replaced by Lal^Ferm No2 2 lbs gold packaging.
  • Eagle 50 lbs crumble yeast will be replaced by Lal^Ferm 50 lbs packaging.

This packaging brand change will not have any impact on yeast performance and quality. 


“The Lal^Ferm brand carries the strong heritage of Eagle and will continue to deliver consistent quality, backed by our excellent service. We are also excited about Lal^Ferm’s innovative opportunities as we consider new products for the market,” says Audrey St. Onge, President of Lallemand’s North American Bakers Yeast Business in a press release.

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