Bakers Journal

Kellogg splits into Kellanova and WW Kellogg Co.

March 17, 2023
By Bakers Journal

Battle Creek, Mich. – Kellogg Company will create two separate public companies Kellanova, focused on global snacking, and WW Kellogg Co., focused on North American cereal.

The names will go into effect with the spin-off of the North American cereal business, which Kellogg Company intends to complete by the end of 2023. The “Kellogg’s” brand will remain on product packaging of both companies around the world.

The North American cereal business will be named WK Kellogg Co. and operate in the U.S., Canada and Caribbean. Its longstanding brands include Kellogg’s, Frosted Flakes, Froot Loops, Mini-Wheats, Special K, Raisin Bran, Rice Krispies, Corn Flakes, Kashi and Bear Naked.

The global snacking, international cereal and noodles, plant-based foods and North American frozen breakfast business will be named Kellanova. Its brands include Pringles, Cheez-It, Pop-Tarts, Kellogg’s Rice Krispies Treats, MorningStar Farms, Incogmeato, Gardenburger, Nutri-Grain, RXBAR and Eggo.

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Kellanova will also steward international cereal brands such as Kellogg’s, Frosties, Zucaritas, Special K, Krave, Miel Pops, Coco Pops, and Crunchy Nut.

“The name Kellanova signals the Company’s ambition for the future, building on the strong brand equity and legacy built over the past 117 years as Kellogg Company,” said Steve Cahillane, Kellogg Company’s chairman and chief executive officer, and future chairman and chief executive officer of Kellanova.

“The name WK Kellogg Co honours the legacy of founder W.K. Kellogg, celebrating his spirit of innovation and entrepreneurship. At the same time, we are looking forward, focused on propelling the company into the future,” said Gary Pilnick, chief executive officer designate of WK Kellogg Co.

Kellanova will trade on the New York Stock Exchange (NYSE) under the ticker symbol “K.” Ticker and exchange information for WK Kellogg Co will be announced in the coming months.


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