Bakers Journal

Italy’s HostMilano show features new niches

September 11, 2018
By Bakers Journal

Milan, Italy – Preparations are underway for HostMilano, a professional hospitality event that highlights bread, pizza, pasta, coffee, ice cream, tableware and food technology.

The trade show, organized by Fiera Milano every two years, is set for Oct. 18-22, 2019.

Nearly 1,000 companies have confirmed their participation, about half of which come from more than 40 foreign countries.

The show is divided into three sections, or “macro-areas”: Professional Catering – Bread, Pizza and Pasta accounts for 48 per cent of all exhibitors; Bar, Coffee Machines, Vending Machines – Ice Cream, Pastry Shops – Coffee and Tea represents 23 per cent, and Tableware, Furnishings & Technology accounts for the remaining 18 per cent.


In partnership with ITA Agency, more than 1,500 buyers from 80 different countries are brought to Host 2019.

HostMilano will feature at least 500 workshops, presentations of figures and studies, tastings, educational initiatives and contests. The trade show is designed to be a multisensorial experience with presentations at corporate stands, cooking shows by award-winning chefs, culinary creations of pastry chefs and cake designers, and performances by top baristas and bartenders.

In partnership with, organizers will identify and promote innovation in products, services and formats. In partnership with ADI – Associazione per il Disegno Industriale, SMART Label will recognize innovative products and display them in a hall of winners.

Fiera Milano organizers will also be participating in a series of workshops, events and trade fairs to promote the event and investigate promising markets in Italian cities, Mexico City, Dubai, Lima, Munich, Moscow, Boston, Chicago, Las Vegas and Orlando.

More information is available at

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