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Interstate Bakeries changes name to Hostess Brands
November 3, 2009
By Kansas City Business Journal
By Kansas City Business Journal
November 3, 2009
By Kansas City Business Journal
By Kansas City Business Journal
Nov. 3, 2009 – Interstate Bakeries Corp. on Monday dumped the name it had held since 1930, opting for Hostess Brands Inc.
Nov. 3, 2009 – Interstate Bakeries Corp. on Monday dumped the name it had held since 1930, opting for Hostess Brands Inc.
Market research revealed that a name change would help the bakery leverage “an iconic brand,” the company said in a release. | READ MORE
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