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Interstate Bakeries changes name to Hostess Brands
November 3, 2009 By Kansas City Business Journal
Nov. 3, 2009 – Interstate Bakeries Corp. on Monday dumped the name it had held since 1930, opting for Hostess Brands Inc.
Nov. 3, 2009 – Interstate Bakeries Corp. on Monday dumped the name it had held since 1930, opting for Hostess Brands Inc.
Market research revealed that a name change would help the bakery leverage “an iconic brand,” the company said in a release. | READ MORE
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