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Interstate Bakeries changes name to Hostess Brands


November 3, 2009
By Kansas City Business Journal

Nov. 3, 2009 – Interstate Bakeries Corp. on Monday dumped the name it had held since 1930, opting for Hostess Brands Inc.

Nov. 3, 2009 – Interstate Bakeries Corp. on Monday dumped the name it had held since 1930, opting for Hostess Brands Inc.

Market research revealed that a name change would help the bakery leverage “an iconic brand,” the company said in a release. | READ MORE

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