Bakers Journal

IDDBA reveals exciting line of experts

April 1, 2019
By Bakers Journal

Logo courtesy of IDDBA

Kevin Ryan, Christina Tosi, Seth Godin, Barb Stuckey, and IDDBA’s own Mike Eardley and Rick Findlay will all make a debut at IDDBA 19  during their General Session.

Interested in learning how to take your career and skills to the next level? Want to motivate, inform, and challenge your team to increase performance? Looking for ways to expand your brand while staying ahead of industry trends?

Participate in IDDBA’s General Session to grow personally and professionally through the variety of speakers presenting between June 2-4 at the Orlando Orange County Convention Center.

Session times and details are available on the website.


Kevin Ryan – CEO, Malachite Strategy & Research

The “New Retail” Reality

Kevin Ryan is the founder and CEO of Malachite Strategy and Research, a CPG and foodservice-focused insights and innovation agency. He previously served as the Senior Brand Strategist of, overseeing the corporate brand and advertising strategies for the Prime, Echo and several retail brands. Prior to Amazon, Kevin was a Director of Strategy and Innovation at General Mills.

His experiences include early exploration, brand innovation and go-to-market strategies for the launch of the Yoplait brand in Greater China, redesigning the retail and in-shop experience for Haagen Dazs across Europe and Asia, leading USA new product development innovation efforts on the Pillsbury, Cheerios and Annie’s brands. Kevin is an expert in the Front End of Innovation, specializing in deep ethnography, strategic mapping, consumer Jobs development, design thinking and new product ideation.

From changes in consumers to changes in technology, join Kevin for an insights-filled look at how Dairy, Deli, and Bakery will be impacted by the evolving face of ‘new retail.’

Christina Tosi – CEO & Founder, Milk Bar

Inside the Mind of a Sugar Genius

Christina Tosi is the CEO and Founder of Milk Bar, called “one of the most exciting bakeries in the country” by Bon Appétit magazine, with locations throughout New York, Washington DC, L.A., Boston, Las Vegas and Toronto. Christina founded the dessert programs at Momofuku and went on to build a culinary empire of her own. Since opening Milk Bar’s doors in 2008, The New York Times describes Christina as a “border crossing pastry chef”. She has changed the face of baking with her innovative creations such as cereal milk™ ice cream, compost cookies®, and crack pie®. 

The culinary trendsetter and sugar genius is a two-time James Beard award winner, Crain’s New York 40 under 40 honoree and the author of two highly acclaimed cookbooks, All About Cake, Momofuku Milk Bar and Milk Bar Life. Christina is a role model to her team of over 200 and is a judge on the hit cooking competition series MasterChef and MasterChef Junior (on Fox), playing an integral role in mentoring and making home cooks’ dreams come true.

Christina’s unstoppable and free-spirited approach to life and inspiring achievements make her one of the most well-rounded and desirable chefs in the world.

Learn how to think outside of the box when it comes to desserts with Christina Tosi.

Seth Godin – former Vice President of Yahoo & Best-Selling Author

You Can’t Be Seen Until You Learn To See

Seth Godin is an entrepreneur, best-selling author, and speaker. As the author is 18 books that have been bestsellers around the world Seth focuses on everything from effective marketing and leadership to the spread of ideas and changing everything. Seth has been able to motivate and inspire countless people around the world.

You may be familiar with his books Linchpin, Tribes, The Dip, Purple Cow, and What To Do When It’s Your Turn (And It’s Always Your Turn), or his blog which is one of the most popular blogs in the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne.

In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an Astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both.

Join Seth Godin as he shares his expertise in marketing, leadership, and changing everything to help you level up.

Barb Stuckey – President & Chief Innovation Officer, Mattson

10 Macro Trends Driving Innovation in the Food & Beverage Industry  

Barb Stuckey is known as a taste, food trend, innovation, consumer insights, and product development expert. As part of her role in the innovation projects that make up her daily job, she is required to taste food and figure doing this, she’s honed her tasting skills and ability to help others make food taste better. Barb has shared this insight with the world in 2012 when her book Taste What You’re Missing was published.

Barb was instrumental in helping The San Francisco Cooking School integrate the science of taste into their curriculum, where she now teaches the Fundamentals of Taste to each entering class. She also holds a seat on the advisory board of the Plant Based Foods Association.

Join Barb to understand what consumers are looking for in the food industry when it comes to flavor, trends, and innovation.

This is just a taste of who we have in store for attendees that join us at IDDBA 19 for the General Session. More speakers will be listed on our website with dates and times. You won’t want to miss out this year, so be sure to register and book your hotel today!


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