Bakers Journal

IDDBA 2024 trade event welcomes 10,000 attendees

June 11, 2024
By Bakers Journal

Houston, Texas — International Dairy Deli Bakery Association (IDDBA) flagship event IDDBA 2024 welcomed more than 2,200 exhibitor booths and 10,000 registered attendees for its 60th anniversary event.

“What a great last two and half days to celebrate IDDBA’s 60th anniversary,” said David Haaf, IDDBA president and CEO.

Highlights of the show included the association’s What’s In Store Live experience where the latest trends from product to packaging came to life, inspiring words from the 2024 Chair Honoree, Pat Reser chair of the board, Reser’s Fine Foods, and the many connections and business partnerships made.

Haaf added that IDDBA 2024 was made possible by the IDDBA member community, IDDBA staff and the many companies the association works with daily to create this experience. He expressed his gratitude to those partners and to the host city of Houston and Houston First.


Houston First Corporation president and CEO Michael Heckman said, “Hosting the premier industry show for dairy, deli, bakery, and food service in a city known for its expansive and diverse culinary scene just makes sense. Add to that the group’s latest attendance numbers and it’s evident this is a great match.”

Print this page


Stories continue below