Bakers Journal

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IBIE offers virtual reality bakery tours


April 17, 2019
By Bakers Journal
Logo courtesy of IBIE

The International Baking Industry Exposition (IBIE), commonly known as the Baking Expo™, is pleased to announce a new experiential attendee offering at the upcoming IBIE 2019—iba.Virtual Bakery Tours with enhanced content from IBIE.

Remaining true to IBIE’s mission to serve the industry by providing inventive, interactive experiences, this new added-value offering will give attendees the opportunity to explore the world of baking in an engaging and unique way. 

With the help of virtual reality glasses and 360-degree videos, attendees will be able to see right into renowned bakeries from around the world, including Tartine Bakery, San Francisco; Sandholt Bakery, Reykjavik; Joseph Brot, Vienna and more. iba initially launched the virtual reality bakery tours at its 2018 trade fair in Munich, Germany and IBIE will bring the tours to life once again—with enhanced content from the wholesale sector—at this year’s industry event.

“Virtual reality creates a completely immersive experience for IBIE attendees, allowing them to explore top bakeries on a national and international level, without having to board a plane,” said Fred Springer, IBIE Technology Task Force Chair in a press release.

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“Bakery tours have traditionally been highly requested, but understandably, are logistically hard to execute at an event of IBIE’s scale. Thanks to our partnership with iba, this virtual tour allows us to fulfill these requests in an engaging, and interactive way, and with a robust line-up of renowned bakeries and an additional content focused on the industrial sector, this offering will elevate the IBIE experience for all attendees.” 

IBIE gathers everyone in the global grain-based food industry by presenting a broad range of solutions and experiences, allowing for each specific market to connect with the key innovations, people and ideas that present the biggest opportunities for success. Visit www.IBIE2019.com for more information and to register to join the international baking community.