Bakers Journal

IBA trade show to host start-ups area Oct. 22-26 in Munich

May 4, 2023
By Bakers Journal

Image: IBA

Munich, Germany – The International Baking Association (IBA) trade fair, a leading trade fair for the baking and confectionery industry set for Oct. 22-26 in Munich, will feature an area focused on innovative start-up businesses.

In addition to a large number of competitions and action areas, IBA has another highlight in store for the baking industry: the iba.START UP AREA supported by Puratos. In hall A4, the next generation of innovators and entrepreneurs will show how they are revolutionizing the bakery landscape. Baking experts complement the program with keynote speeches on topics that are moving the trade forward.

Michael Wippler, president of the German Bakers’ Confederation, said in a news release: “National and international startups from the entire baking trade get their own stage with the iba.START UP AREA. We are very keen to promote young talent and offer them the appropriate space for presentation, exchange and new ideas.”

“Our partnership with iba reflects Puratos’ commitment to fostering a culture of innovation and creating a platform for promising startups to showcase their solutions,” said Sophie Blum, chief marketing officer at Puratos. “By supporting these startups we are not only interested in their success, but also in the long-term success and sustainability of our industry.”


The start-up area is designed to be a hub for knowledge and inspiration, with pitches by exhibiting startups, keynote speeches and presentations by experts taking place on a stage. Forward thinkers will discuss issues that are driving the industry, ranging from ground-breaking technologies to food trends. Topics covered will be food trends, artisan bakery, health and sustainability, digitalization, turnkey solutions and quality management.

Startups from the food sector, both nationally and internationally, are invited to participate. The following conditions apply: The exhibiting company must be less than 10 years old. The company must employ fewer than 50 people. The annual balance sheet total or annual turnover must not exceed 10 million euros. In addition, the companies must have newly developed or significantly improved products, processes and services. Companies with their headquarters and business operations in Germany can also receive financial assistance for participation in the start-up area: the Federal Ministry for Economic Affairs and Climate Action supports young companies so that they can present themselves at international trade fairs like IBA.

For more information about exhibiting, visit or

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