IBA 2009 sending a strong signal to industry

June 18, 2009, MUNICH, Germany – IBA, a leading international trade show for the baking industry, has more than 990 companies on more than 123,000 square metres of hall space booked for its Oct. 3-9 expo in Dusseldorf, Germany.

Fifty-six percent of exhibitors are international, a proportion identical to 2006. Some countries, such as Finland, Japan, Canada, Portugal and the Czech Republic, will have an even bigger turnout than last time.

“IBA 2009 is sending a strong signal. The industry has recognized the uniqueness of IBA and is therefore using the 2009 event to celebrate many product premieres,” says managing director Dieter Dohr.

“This increased level of interest shows that a steady, three-year cycle that participants can count on is the right solution. The number of registrations received so far shows the global status of IBA. This is where the industry draws its roadmap for a dynamic future. Everyone benefits from a visit to IBA as a place to identify new opportunities in the market.”

IBA’s growth promises an increased range of products and services and more trends to see, across all the three main segments of the fair: production technology, raw materials and sales. The new, greener generation of ovens, systems and machinery will be on display. Small baking businesses can profit from this new technology just as much as larger ones, because energy-saving products help reduce costs significantly in baking, refrigeration, freezing and fermenting operations.

In addition, trade visitors can gather ideas on how modern shop fittings can help their bottom line – because first impressions count in the presentation of bread, cakes, gateaux and sandwiches. With take-away products, too, looks stimulate the appetite. Also important alongside presentation is a wide, varied range of goods. After all, customers are looking for the right item at all times of days – whether breakfast, lunch or a coffee break.

Another way to boost turnover for confectioners and bakers is in sales of coffee. This display is concentrated in Hall 11. There, a special exhibition on coffee, espresso and barista consists of a marketplace displaying the products of leading coffee-machine manufacturers and coffee roasters. The mysteries of coffee will be revealed to trade visitors, along with plenty of tips and ideas on how to get the most out of the coffee business.

Common to all of IBA’s themes is the need to save costs, and to increase turnover. This simple formula is the way for visitors and exhibitors to steer their business to a dynamic future. In addition IBA offers the unique opportunity – coming round only once every three years – of taking part in a seven-day compact forum of communication, with plenty of opportunity to meet and talk with business colleagues.

Tickets for IBA 2009 are now on sale at www.iba.de, where bakers and confectioners can quickly and easily reserve their ticket at a discount for advance bookings online. And, for confectioners and bakers celebrating their 60th birthday this year, we have come up with a special present: As this year is also IBA’s 60th birthday, they will be granted free admission for one day to IBA in Düsseldorf, upon presentation of their identity card or passport.