Business and Operations
Hortons collaborates with singer Justin Bieber on Timbiebs Timbits
November 29, 2021 By Bakers Journal
Toronto – Tim Hortons and Justin Bieber officially launched a partnership today to collaborate on menu innovations and co-branded merchandise
Participating Tim Hortons restaurants in Canada and the United States are now selling a limited-edition selection of Timbiebs Timbits in Chocolate White Fudge, Sour Cream Chocolate Chip and Birthday Cake Waffle flavours.
Justin shared with the Tims team that Timbits are his favourite item on the menu and Chef Tallis Voakes, Tim Hortons Director of Culinary Innovation, experimented with different flavour combinations and collaborated on the recipes.
Participating Tim Hortons restaurants are also now selling the Timbiebs merchandise lineup developed in collaboration with Bieber and featuring a beanie, a fanny pack and a tote bag.
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