Bakers Journal

Hain Celestial launches new products

March 22, 2011
By Bakers Journal

March 22, 2011, Melville, NY – The Hain Celestial Group rolled out more than 50 new and improved products at the Natural Products Expo West, which ran March 11 through 13 at the Anaheim Convention Center in Anaheim, Calif.

The company’s Arrowhead Mills brand has been expanded to include a range of gluten-free products, including an all-purpose baking mix, as well as mixes for vanilla cakes, chocolate chip cookies, brownies, and pizza crusts. Arrowhead Mills has also added Organic Sprouted Wheat Flour to its product line.

Hain Celestial’s Spectrum Essentials brand has launched Chia Twisters chia and flax oil dietary supplement, available in all natural lemon meringue and tropical coconut flavours. The twisters are designed to deliver the recommended daily value of omega-3 ALA fatty acids to support normal cardiovascular function.

Under the Celestial Seasonings banner, the company has introduced LaxaTea, Metabo Balance Green Tea Wellness Tea, and Antioxidant Max Blackberry Hibiscus Herbal wellness teas. Peach Blossom Green Tea and a reformulated Pomegranate Green Tea were also launched at the expo.


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