Bakers Journal

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Government helps Kinnikinnick launch new gluten-free line


November 22, 2012
By Bakers Journal

Nov. 22, 2012 – Laurie Hawn, member of parliament for Edmonton-Centre,
on behalf of Gerry Ritz, agriculture minister, last week announced an
investment in Kinnikinnick Foods Inc (Kinnikinnick) to help the company
launch a new line of gluten-free bakery products.

Nov. 22, 2012 – Laurie Hawn, member of parliament for Edmonton-Centre, on behalf of Gerry Ritz, agriculture minister, last week announced an investment in Kinnikinnick Foods Inc (Kinnikinnick) to help the company launch a new line of gluten-free bakery products.

The investment of more than $1 million will help Kinnikinnick purchase and install new equipment required to manufacture the new product line. This new line will offer breads and buns that cook and taste more like traditional products, and will have twice the shelf-life of existing gluten-free products, according to the company.

"This project will give farmers a new market for their eggs and flax and
other key baking ingredients and help Kinnikinnick promote their
innovative new products to consumers with special dietary needs at home
and abroad," Hawn said in a press release.

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Canadian farmers will get a boost to their bottom lines as Kinnikinnick increases their purchase of Canadian-sourced ingredients including eggs, canola, potato starch, and flax. The project will create 35 new positions at Kinnikinnick, ranging from sales and management through production and science.