Business and Operations
GFI to acquire YoFiit plant-based milk and snack brand
February 16, 2022 By Colleen Cross
Toronto – Global Food and Ingredients Inc. has completed the acquisition of Your Fitness Dish Inc., a plant-based milk and snack food company operating under the brand YoFiit.
YoFiit’s products include a high protein plant-based milk made with chickpeas, pea protein and flax oil to provide 10 grams of protein per serving and 1,000 mg of omega 3, while free of gums and sugars. YoFiit also sells an array of high protein low sugar snack bars and granola products made from plants. The company’s founder, Marie Amazan, will continue as president and manage the brand’s products and business development within the GFI group.
“We are very pleased to accelerate our plans to expand into the high growth plant-based milk and snack food segments through this acquisition,” said David Hanna, GFI’s CEO. “YoFiit has developed a loyal and engaged customer group in Canada due to the unique health proposition of its product offering and we look forward to implementing a US market launch in the next few months.”
With the support of its consortium members, including Protein Industries Canada, YoFiit is engaged in a research and development project to develop additional plant-based milk SKUs, plant-based yogurts and plant-based egg replacements. The company has secured $1.2 million in government grants to support the project.
“YoFiit has major expansion plans into the U.S. market and across Canada, while also developing new plant-based products that will fill the nutrition and taste gaps in the marketplace,” Amazan said. “We are excited to join GFI to accelerate these plans and use GFI’s platform to connect our plant-based ingredients needs right to the farm level.”
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