Bakers Journal

Features Business and Operations Marketing
Get ready for Generation Z


October 21, 2014
By Brandi Cowen Retain

Topics

Oct. 22, 2014 – Move over, Millennials. Generation Z is poised to enter the workforce
and they're bringing a whole new set of expectations with them.

Oct. 22, 2014 – Move over, Millennials. Generation Z is poised to enter the workforce
and they're bringing a whole new set of expectations with them.

Millennial Branding, a Gen Y research and consulting firm, and
Randstad, a human resources services and staffing company, compared the
workplace preferences of Generation Yers between the ages of 21 and 32
to those of Generation Zers between the ages 16 and 20. The survey found
that 17 per cent of Gen Z wants to start a business and hire others,
compared to just 11 per cent of Gen Y. And only 28 per cent of Gen Z
said money would motivate them to work harder and stay with their
employer longer, compared to 42 per cent of Gen Y.

"Generations
are increasingly separated along narrower age bands, requiring managers
to juggle the needs and preferences of four or even five distinct
generations working side by side," said Jim Link, chief human resource
officer for Randstad North America. "This study provides an insightful
picture of what employers can use to motivate, drive and inspire this
newest generation as part of their overall recruitment and retention
strategy." | READ MORE