Bakers Journal

News Marketing
Gay Lea fostering community giving through #BakeItForward

Canadian dairy farming co-operative encourages people to spread joy to others this holiday season


December 1, 2020
By Bakers Journal


Topics
Image courtesy of Gay Lea Foods Ltd.

 

Gay Lea Foods Co-operative Limited, a Canadian dairy co-operative with members on approximately 1,400 dairy farms across Ontario and Manitoba, rolled out its #BakeItForward campaign as of December 1st, aimed at fostering much-needed connection within Canadian communities, and inspiring people to deliver joy to others through baking this holiday season.

As an extension of the co-operative’s original baking kit campaign launched in the spring, Gay Lea Foods is now going one step further by giving 1,400 lucky people across the GTA everything they need to not only bake something delicious for themselves but also for someone who they feel could use something to smile about.

“This campaign is about fostering connectivity and experiencing the joy of giving more than anything else,” says Rob London, director of marketing, Gay Lea Foods in a press release. “When we originally delivered baking kits to residents and frontline grocery workers back in May, we did it as a way to alleviate the shortage of baking supplies while also giving people something to do as they adjusted to our new normal.

Advertisment

 

“The feedback we received was overwhelming, so we decided to evolve the program further by encouraging people to not only bake for themselves but also for others. There is no greater joy in life than making someone else happy – and we’re really excited to see how this all rolls out. We’re equally excited about honouring frontline mental health and grocery workers for their on-going service. We couldn’t get through this pandemic without them.”

Deeply rooted in its original mandate to build a better future for farmers and their communities while delivering quality dairy and food products to people across Canada, Gay Lea Foods hopes that #BakeItForward will inspire those across the GTA and beyond to deliver joy through baking during this unusually difficult time.

GTA residents and frontline workers who receive the kits are being gifted with everything they need to bake, decorate and gift wrap their creation. In addition, each kit will include the co-operative’s new European-inspired specialty butter, Bakers Gold, perfect for making flakey pastries and decadent desserts.