May 20, 2020 ByBakers Journal
Gay Lea Foods Co-operative Limited, a Canadian dairy co-operative with members on approximately 1,400 dairy farms across Ontario and Manitoba, surprised families and frontline grocery store workers across the GTA with baking kits as a thank-you from its farming families while encouraging people to #bakehappytogether. In the coming weeks, the co-operative will also surprise families with baking-inspired puzzles to help keep them busy. premises will know it has been disinfected & sanitized and is safe to enter.
A firm believer in the benefits of baking to reduce stress, the co-operative aims to bring people together and spread joy. Gay Lea Foods felt compelled to respond to the increased demand for baking supplies and created baking kits – as well as baking-themed puzzles – in order to deliver joy to those who support its farmers daily. Gay Lea Foods is also making special deliveries to those on the frontlines who help get food on our tables every day.
“Delivering quality dairy and food products and encouraging Canadians to #bakehappytogether are part of our DNA – and bringing joy to people in our communities is one of the ways in which we can say thanks while helping people get through these challenging times,” says Michael Barrett, president and CEO of Gay Lea Foods in a press release. “Baking is not only fun and delicious but also very therapeutic. We believe in the joy of baking and are excited about surprising communities with something fun to do while staying home.”
While it’s clear that baking can bring people happiness, Gay Lea Foods consulted with child and parenting expert Cindy Smolkin of Connected Parenting to share her perspective.
“Baking is undoubtedly an amazing way to reduce anxiety, bring people together, and create happiness,” says Smolkin, a child and family therapist. “Now more than ever, as we crave connection and comfort, I recommend baking for its tactile benefits and also as a tool to help overcome stress and promote wellness.”
From its farms and production facilities, to its distribution networks and employees, Gay Lea Foods leads with the co-operative inspired values and principles upon which the co-operative was founded more than 60 years ago. Gay Lea Foods worked alongside Chalkboard Marketing and Purpose Ink to roll out this program.
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