Bakers Journal

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Food giants hop ‘buy local’ bandwagon


October 2, 2009
By The Globe and Mail

local_food_movementOct. 2, 2009 – First there was The 100-Mile Diet. Then the New Oxford American Dictionary
declared locavore “word of the year,” and dozens of new farmers'
markets opened across Canada with annual sales topping $1 billion. Now
the big food corporations are taking note.

local_food_movementOct. 2, 2009 – First there was The 100-Mile Diet. Then the New Oxford American Dictionary
declared locavore “word of the year,” and dozens of new farmers'
markets opened across Canada with annual sales topping $1 billion. Now
the big food corporations are taking note.

The companies that dominate the food industry, from potato-chip makers
to national supermarket chains, are trying to tap into the “buy local”
zeitgeist with marketing efforts aimed at capturing this audience.
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