First Lindt Christmas lighting event a success
November 17, 2010 By Bakers Journal
November 17, 2010, Kilchberg, Switzerland – Yesterday evening the Lindt & Sprüngli Chocolate Factory was the setting for a spectacular light show.
Brand ambassador Roger Federer, the Lindt Maîtres Chocolatiers and Ernst Tanner, chairman and CEO of Lindt & Sprüngli, kicked-off the first Lindt Christmas Lighting Event, featuring festive light projections by artist Gerry Hofstetter. An estimated 8,000 visitors marveled at the atmosphere projected images and enjoyed the magical Christmas village constructed around the chocolate factory.
“Today, a Christmas fairytale will come true – for everyone who loves Lindt chocolate and enjoys being enchanted by Gerry Hofstetter's fantastic light illuminations,” said Tanner, who kicked off the evening.
This was the cue for Federer to join Tanner on stage. The tennis star admitted it was a real honour for him to take part in the festivities: “I take some of Lindt’s fine chocolate with me to every match, and here in Kilchberg is where it is made. Spending a whole evening devoted to chocolate is a wonderful Christmas present.”
Together, Tanner and Federer pressed the button to begin the light show. Accompanied by well-known Christmas carols, the show’s 24 atmospheric images illuminated the chocolate factory for 12 minutes.
Show designer Gerry Hofstetter’s favourite image is the gigantic box of chocolates that covers the entire façade of the factory. “The box of chocolates is actually a simple idea that works extremely well because of the oversized dimensions,” enthused the light artist. “It is the perfect combination of light art and chocolate”.
The magical aspect was also evident in the festively decorated area around the headquarters of Lindt & Sprüngli. Particular highlights for the children were Santa Claus, who listened to their requests in front of his house, and the children’s carousel.
All the children in attendance were also invited to put their wishes for Lindt chocolate into the Christmas letterbox. The letterbox, located next to Santa’s house, will remain until Christmas. Every weekend throughout Advent, five entries will be drawn from the completed wish lists. These lucky winners will have their chocolate Christmas wishes granted
The Lindt Maîtres Chocolatiers’ Christmas Houses were also a crowd pleaser. Through large windows, children and adults alike watched the chocolate masters create masterpieces. Later they had the chance to sample the finished products.
Lavishly decorated market stalls also invited people to linger and enjoy the evening’s festivities.
The atmospheric light projections can be seen daily until December 26th. Every morning between 6:00 a.m. and 8:00 a.m., and in the evening from 5:00 p.m. to approximately 10:00 p.m., a different image will appear on the facade of the chocolate factory.
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