Business and Operations
Fatso versatile plant-based peanut butter
August 17, 2022 By Bakers Journal
Fatso is a peanut butter boosted with plant-based superfats including organic coconut oil, MCT oil, chia seeds and flax.
Peanut butters are available in three flavours: Classic, Crunchy Salted Caramel and Maple.
Fatso products are keto-friendly, and certified gluten-free, vegan, kosher and non-GMO. They may be used in smoothies, on toast, mixed into oatmeal or yogurt, and for baking.
The mission of the company, started in 2016 in Victoria, B.C., by CEO Jill Van Gyn, is to provide more nutrition, benefits and flavour at a cost that is lower than or competitive with high-priced specialty nut butters. The business also dedicates a portion of its proceeds and product to underserved and underrepresented communities.
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