Business and Operations
Electrolux Professional rebrands
By Bakers Journal
Electrolux Professional has officially launched the new Electrolux Professional brand. The new brand identity is still recognizable but created what the company calls an improved orientation for customers, calling itself the “OnE global business partner” for the hospitality and laundry industry.
Electrolux Professional strives to be the OnE trusted partner offering best-in class products and superior customer care and innovation. Our aim is to make our customers’ work-life easier, more profitable and truly sustainable every day.
John Evans, Head of the Americas, commented in a press release: “Our new brand will support us in our work to be the OnE trusted partner offering a full set of best-in-class products, superior customer care, and innovation. Our goal is to make our customers’ work-life easier, more profitable – and truly sustainable every day.”
As part of the changes, Electrolux Professional will be using an updated logo.