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Dr. Oetker debuts Giuseppe Pizzeria


September 28, 2015
By Laura Aiken

Toronto – Giuseppe Pizzeria is the latest addition to the Dr. Oetker line of frozen pizzas and launches following the company’s purchase of the McCain line of frozen pizzas in 2014.

But while the name may be new, the taste might be familiar to Canadians. That’s because Giuseppe Pizzeria comprises of the pizzas formerly served up as McCain Rising Crust Pizza, McCain Thin Crust Pizza and McCain Multigrain Thin Crust Pizza.

These aren’t the only McCain pizzas being rebranded this year. Fans of McCain Ultra-Thin Crust Pizzas will now find their go-to frozen pizza as Dr. Oetker Ristorante Ultra-Thin, which adds a new, ultra-thin crust option to the existing Dr. Oetker Ristorante Thin Crust portfolio.

The addition of the Giuseppe Pizzeria and Ristorante Ultra-Thin lines bring further choice to Dr. Oetker’s pizza options, which also include the Ristorante, Casa Di Mama and Panebello brands.

In both rebranded lines, all recipes and most topping choices will remain the same. Only the McCain Thin Crust California Chicken and the McCain Rising Crust Two Pack Pepperoni options are being discontinued.

The only additional changes McCain customers can expect to see on the shelves are minor alterations to topping names. For example, McCain Thin Crust Texas Chicken will become Giuseppe Thin Crust BBQ Chicken and McCain Rising Crust Roasted Chicken Deluxe is now Giuseppe Rising Crust Roasted Chicken.


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