Bakers Journal

News
Doughnut shop takes heat over mental illness theme


August 6, 2009
By ABC News


NEWS HIGHLIGHT

Doughnut shop takes heat
over mental illness theme

Jordan Zweigoron had envisioned an "edgy" doughnut shop.
But he had no idea his themed store in a strip mall in Campbell,
Calif., would incite protests and TV broadcast debates about the
mentally ill in America.


Aug. 6, 2009 – Jordan Zweigoron had envisioned an "edgy" doughnut shop.
But he had no idea his themed store in a strip mall in Campbell,
Calif., would incite protests and TV broadcast debates about the
mentally ill in America.

In Zweigoron's shop, Psycho Donuts,
customers are handed bubble wrap to pop as they come through the door.
Cashiers dress in old-fashioned nurses' outfits and patrons can get
their picture taken in straight jackets near a mock padded room before
they head out to sit in the "group therapy" area. | READ MORE

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