Bakers Journal

News
Direct marketing tool aims to help small businesses


September 24, 2014
By Bakers Journal

Sept. 24, 2014, Ottawa – Canada Post has launched Snap Admail, an online tool aimed at
helping small businesses create and carry out direct-marketing campaigns.

Sept. 24, 2014, Ottawa – Canada Post has launched Snap Admail, an online tool aimed at
helping small businesses create and carry out direct-marketing campaigns.

The tool, available through Canada Post’s website, enables
users to create direct mail pieces, plan their target audience, send the documents
for printing and distribute them in the target markets.

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“By providing an easy online marketing tool, we can help
small businesses that may not have the time or resources to plan their next
campaign,” said Bill Gunton, vice-president, marketing and commercial products
at Canada Post, in a news release.

Snap Admail is powered by Taradel, a full-service marketing
firm geared at providing support and solutions at great value to small
businesses.

“We're pleased to partner with Canada Post to offer small
business owners this one-stop solution,” said Jim Fitzgerald, Taradel's founder
and chief executive.

The tool allows users to quickly and easily plan a direct
mail campaign from the home or office computer, with 24/7 customer support,
said the release. They can then choose from existing designs and templates or
upload their own to create a brochure, pamphlet, postcard or flyer, and plan
the target market. As part of the cost, Canada Post will print and distribute
the product into the targeted markets.

For more information, visit www.canadapost.ca/snapadmail .